{"product_id":"dawkins","title":"Dawkins","description":"\u003cp style=\"display: flex; gap: 8px; flex-wrap: wrap; margin: 0 0 16px;\"\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/4163\/files\/Dawkins_type_specimen.pdf?v=1793125065?17337432031201949288\" rel=\"noopener noreferrer\" style=\"padding: 12px 20px; background: #777; color: white; border-radius: 999px; font-weight: bold; text-decoration: none;\" target=\"_blank\"\u003ePDF specimen\u003c\/a\u003e\u003c\/p\u003e\n\u003ch6 class=\"p1\"\u003e\u003cb\u003eDawkins takes on sans serif design by looking at the proportions and movement of calligraphy. It is rooted in the influence of foundational writing and humanist letterforms, but the steady rhythm of industrial sans serif design also plays a part.\u003c\/b\u003e\u003c\/h6\u003e\n\u003cp class=\"p2\"\u003eThe family’s character is friendly, thanks to its soft curves, unique lowercase shapes and gently turned terminals. Such details add interest to individual words and maintain the composite texture of a paragraph. The italic adds a more compact, flowing voice for emphasis and changes of pace. Dawkins offers a useful starting point for editorial design, institutional communication and brand identities that need clarity with a human presence. Its personality is expressed through the drawing, allowing the same typographic voice to accompany substantial text and stand forward in a heading.\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003eImportant notice: The variable TTF version lets you adjust the font’s available design axes in software that supports variable fonts. The static OTF version provides separate files for individual, fixed styles. Please check the selected format before purchasing.\u003c\/span\u003e\u003c\/p\u003e","brand":"Typograma","offers":[{"title":"Static font family (12 OTF styles)","offer_id":49786742636641,"sku":null,"price":99.0,"currency_code":"USD","in_stock":true},{"title":"Variable roman family (6 TTF styles)","offer_id":49806643134561,"sku":null,"price":49.5,"currency_code":"USD","in_stock":true},{"title":"Variable italic family (6 TTF styles)","offer_id":49806643167329,"sku":null,"price":49.5,"currency_code":"USD","in_stock":true},{"title":"Extrabold (OTF)","offer_id":49786742669409,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Extrabold Italic (OTF)","offer_id":49786742702177,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Bold (OTF)","offer_id":49786742734945,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Bold Italic (OTF)","offer_id":49787221442657,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Semibold (OTF)","offer_id":49788361441377,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Semibold Italic (OTF)","offer_id":49788361474145,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Medium (OTF)","offer_id":49788361572449,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Medium Italic (OTF)","offer_id":49788361605217,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Regular (OTF)","offer_id":49788361506913,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Italic (OTF)","offer_id":49788361539681,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Light (OTF)","offer_id":49788361637985,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"Light Italic (OTF)","offer_id":49788361670753,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/4163\/files\/Store_Typograma-07.png?v=1793031781","url":"https:\/\/typograma.myshopify.com\/products\/dawkins","provider":"Typograma","version":"1.0","type":"link"}