Connect provides roadside and home assistance. Its identity therefore speaks to people at moments when something unexpected may have interrupted their day. For the brand renewal developed by LIP, César Puertas designed a custom type family to accompany a visual identity centred on confidence, reassurance and a sense of relief.
Amereida is a custom type family developed for Loto del Sur, the Colombian cosmetics brand. The design draws on Baskerville and the English transitional tradition, using their measured elegance as a starting point for a family adapted to the brand’s own needs.
Wok Sans began in a type design classroom at Universidad Nacional de Colombia. César Puertas and his students Camilo Almeciga, Sebastián Ramírez, Margarita Sánchez and Johan García explored a custom typeface for Wok, working with the creative direction of LIP. The project brought the questions of a university course into contact with the everyday needs of a restaurant brand.
SURA Sans was designed by César Puertas as an exclusive type family for SURA. Its place within the identity is practical and visible. It provides the letters with which the organisation presents messages, establishes hierarchies and speaks across its communications.
Alpina’s identity appears on products that form part of everyday life in Colombia. Developing typography for such a familiar brand means working with a visual memory that people already carry. Our contribution to the identity project developed with LIP brought together calligraphy, lettering and the design of a custom type family.
