Urbana draws its character from the traditional lettering on Colombian urban or city buses. Those letters had an everyday job to do: fit into crowded spaces, attract attention and give each vehicle a recognizable presence.
Their mixture of modernist forms and the improvisation of stencil lettering became the starting point for a naturally condensed sans serif. Urbana carries that resourceful spirit into typography, with compact proportions and distinctive shapes that give words an animated rhythm. It is particularly inviting for headlines, posters, packaging and identities where a name or a short message needs to make an impression. Used in brief passages, it can extend that voice across a composition. Urbana brings a specific history of public lettering to projects seeking energy, familiarity and an individual character.
Important notice: The variable TTF version lets you adjust the font’s available design axes in software that supports variable fonts. The static OTF version provides separate files for individual, fixed styles. Please check the selected format before purchasing.
